CHEYUL

CHEYUL means "mastering the colors of tradition," embodying the brand’s dedication to preserving and elevating Korea’s rich artistic heritage. Drawing inspiration from traditional Korean craftsmanship, CHEYUL transforms materials and techniques such as Ottchil (lacquerware), Cloisonné, Najeon (mother-of-pearl inlay), Somok (woodcraft), gold, and silverwork into luxurious contemporary pieces. By incorporating these elements, the brand creates works that blend diverse textures and vibrant hues, maintaining a deep connection to Korea’s cultural legacy while appealing to modern sensibilities.

The brand slogan, "Embracing Nature, Illuminating Time. Be Jeweled with Time.", encapsulates CHEYUL’s philosophy. Rather than seeing time as a force that wears objects down, the brand embraces it as an element that deepens beauty and enhances brilliance. Through this approach, CHEYUL presents a lifestyle that integrates Korean heritage into everyday life, ensuring that its craftsmanship gains richness and value over time.